On-Page Search Engine Optimisation

What is SEO & why is it important?

When searching the Internet, users tend to turn to a search engine, like Google, type in what they want, and click one of the first few links they see.

Search Engine Optimisation is the name given to a set of activities that are conducted upon a website to enable it to climb the ranks of search engines.

If your business or website is to get these users, your website will need to be search engine optimised so it is displayed in those first few results!

How does on-page SEO work?

• We review various aspects of your website as it is before we begin.
• We determine the best keywords that describe your website.
• We choose the best 8 keywords and discuss our findings with you.
• We perform various activities that will optimise your website for the chosen keywords.
• You sit back, and watch your website climb the ranks!

SEO Activities:

Structure review Content review Heading optimisation Image optimisation

Meta tag optimisation Hyperlink optimisation Robots.txt optimisation XML/HTML Sitemap updates

Validation of HTML & CSS Removal of non-semantics Analysis of traffic statistics Improve page load times

The combined efforts of all these activities will have a strong, positive impact on your search engine performance.

£99 one off payment
Optimisation across a single website of up to 5 pages.

£199 one off payment
Optimisation across a single website of between 5 and 10 pages.

For larger websites, please, contact us, and we will provide you with a quote.

SEO Health Check

Overview

Webetecture will examine your website, and rate it against a series of optimisation criteria. For each criterion, we shall report what problems exist, and recommend corrective action to deal with these issues, enabling you to build a much more search engine friendly website.

Optimisation Criteria

Essentially, we are assessing your website against the technology being used, the URL structure that has been adopted, and the content and images the website is populated with.

Altogether there are twenty-four elements to our assessment which, if done well, can have a profound effect upon your website and its search engine rankings.

Health Check Report

Once our assessment is completed, usually after a few days, we will email the client a 'Health Check' report. This report details the current state of the website, and provides recommendations on what you can do to improve your websites search engine optimisation.

The issuing of the report marks the end of the transaction. However, should further help be required, the client can:

• Consult with Webetecture for further instruction on the recommendations
• Recruit Webetecture to make the changes recommended, subject to quotation.

Search Engine Optimisation Consultation

We are also available to provide seo consultation, to provide advice which will help you improve your search engine rankings. Please contact us, if you would like this service, we can discuss what you want from us, and of course, negotiate an appropriate fee.

We look forward to hearing from you!

Webetecture are also running one, or two hour, "Ask us Anything" Skype sessions on Search Engine Optimisation, held between 6pm and 9pm, Monday to Friday. The cost of these sessions are: £20 for a one hour session, and £30 for a two hour session.

Pay-Per-Click (PPC) Campaign Management

Looking for instant results that organic search engine optimisation can't deliver?
Do you have a monthly budget to pay for advertising?

If you answered yes to all the questions above, then Pay-Per-Click advertising is the solution for you.

Pay-Per-Click is a form of advertising, advertising that, if you're a regular user of the Internet, you will have inevitably come across. Let's use Google as an example. On Google, the popular search engine, companies that "Pay-Per-Click" advertise, have their listings appear in the right hand column, and the slightly shaded yellow box at the top.

Webetecture can manage this for you! From as little as £10 per month (not including you budget for PPC), we can set-up your campaign, monitor it, assess it, and each month strengthen it! Contact us for more information.