The Royal Oak: SEO Success with Webetecture


The problem

Back in May 2012, our client, The Royal Oak, came to us and said quite plainly that he didn’t feel his website was getting the online exposure that it should be achieving, and raised concerns that even a specific search on Google for his pub, brought up his competitors website ahead of his own – despite his competitor being in Brandon, not Coventry.

We did some investigating, and found that his website was no longer appearing on page one of Google for “Royal Oak Coventry”, nor page 2, nor 3, not even on page 10!


Our Solution
We returned to him with an answer: Search Engine Optimisation (SEO). We suggested that we tried our tune-up optimisation plan, in an attempt to give his website a triumphant return to page one rankings, to try and reach more people than ever before.


SEO Success

We succeeded

We put our search engine optimisation programme into action, and within a month:

These results, we’re delighted with, even more delighted with the fact that the impact has been sustained for over seven months now.



Webetecture’s on-page Search Engine Optimisation tune up plan works, and this success story is the proof.


Is your website falling through the rankings? Do you need help, like the Royal Oak did, to get back up the ranks? Take a look at our plan, and contact us, we’ll be more than happy to help you!


It should be noted…

Our Search Engine Optimisation plan is not the holy grail; it is definitely not a guaranteed method to climb the ranks, on any search engine – it would be irresponsible of us, or any SEO company (as so many do), to claim to have any form of SEO instant success solution; it just does not exist.


There are so many factors involved in the world of Search Engine Optimisation, these change all the time, and that’s before we get into the SEO strategies your competitors put into place, that may be more intense than yours, or less. Who knows? So – Sorry, no guarantee’s exist in SEO-land.


The story written here is a rare one. We have always been successful in our endeavours to climb the rankings on Google, but it is a rarity to get such great results in such a short space of time.


What we can promise, is that all of the techniques we employ are white hat, ethically sound practices, that as yet haven’t failed to impress the search engines. We do it the right way!